1. Create a Lead Capturing Page
The landing page is the page that people first see when users come to your website.The page should be attractive enough to keep the visitor on the page.The landing page should be informative about the sites contents. Like the saying first impression is the best impression the pagedescribes you, so create your landing page as such.

2. Write the Copy of Your Lead Capture Page with Prospects’ Interest in Mind
Include contents that the prospectus would be looking for , see that content matches with your prospects interests and that you are right to your points that you wish to convey don’t beat around the bush.

3. Don’t Make it Difficult for the Prospects
Make the pages easily accessible and reduce the loading time as less as possible.Be right to the point and convert the message in an easily understandable language.

4. Provide a preview of what people will receive from you
Give previews of what people will get if they access your service. For an e commerce website the website shows the previews of the products, as pictures and videos according to need.For an educational institute it shows the brochure and the courses they provide.

5. Provide a thank you page
Create a page which the user will see when he has finished the process to accept your product or service. This helps create a healthy relation between user and service provider.

6. Gain People’s Trust
Gaining peoples trust is the most important factor for the success of any marketing platform. You have to provide quality products/ services to the customer. Imprint your brand quality into users mind. Keep a tight final checkup to products just before being serviced.

7. Show your customer that you care and that you understand their needs
Place a feedback page and keep contact with customers collect feedback and improve your products accordingly. Replace damaged products as fast as possible if they are allowed to access those conditions.

8. Be Yourself
This is as important as any other major things.Being yourself brings the uniqueness in your work on all aspects. As unique content of a blog/website is what makes it special, and it will be accepted according to the work you put into it.

9. Be an Expert in Your Own Field
Be knowledgeable about what you do. that makes you in control of your own work. Be able provide any solution the problems that you may face in the future.

10. Create Your Own Social Networking Site
Creating a page on social media takes you along way . You can put posts and events that will mostly be accessed by people who are interested in your products and friends of people who are already seen it. Social media page is mandatory as there is no other marketing hub like facebook and other social medias.

11. Be True to Your Customers
Provide good examples regarding your product or service to the customer , keep good relation with customer , conduct campaigns and fan meets in case of electronics products such as mobile phones.